A web designer’s portfolio is a visual showcase of their creativity, technical skills, and design expertise. It highlights their ability to create user-friendly, aesthetically pleasing, and responsive websites tailored to clients’ needs. An effective portfolio includes diverse projects, demonstrating proficiency in tools like HTML, CSS, JavaScript, and design software, alongside an understanding of branding and UX/UI principles. By presenting a well-organized and visually appealing collection, a web designer can leave a lasting impression and attract potential clients or employers.